{"id":7618,"date":"2020-07-27T15:56:26","date_gmt":"2020-07-27T13:56:26","guid":{"rendered":"http:\/\/www.scaffsystem.it\/?p=7618"},"modified":"2020-07-27T15:57:06","modified_gmt":"2020-07-27T13:57:06","slug":"rebranding-e-visione","status":"publish","type":"post","link":"https:\/\/www.scaffsystem.it\/en\/rebranding-e-visione\/","title":{"rendered":"Rebranding e visione"},"content":{"rendered":"<p>Un anno di grandi e importanti progetti per la Scaffsystem che ha deciso di esprimersi <strong>con\u00a0una nuova\u00a0identit\u00e0 visiva, capace di riflettere il posizionamento e\u00a0l&#8217;evoluzione dell&#8217;azienda<\/strong>.<\/p>\n<p>Il restyling, a cura di Anna D\u2019Al\u00f2,\u00a0ha voluto mantenere l\u2019impronta e le radici del\u00a0marchio, riconfermando la\u00a0sua\u00a0<strong>solidit\u00e0 e il\u00a0suo carattere istituzionale sul mercato<\/strong>,\u00a0e allo stesso tempo ha dato forma a uno<span class=\"apple-converted-space\">\u00a0<\/span><strong>stile pi\u00f9 fresco e contemporaneo.<\/strong><\/p>\n<p>Con questa motivazione \u00e8 stata\u00a0confermata la stessa font &#8220;Helvetica&#8221;, declinandola per\u00f2 in\u00a0<strong>una versione pi\u00f9 slanciata<\/strong><span class=\"apple-converted-space\">\u00a0<\/span><strong>con caratteri pi\u00f9 snelli e verticali che evocassero i valori di innovazione,\u00a0ricerca e dinamismo.<\/strong><\/p>\n<p>La nuova identity si esprime inoltre attraverso un nuovo verde del logo,\u00a0elegante e particolarmente \u00a0vicino al mondo della progettazione, cio\u00e8\u00a0il<span class=\"apple-converted-space\">\u00a0<\/span><strong>pantone\u00a05473C, un verde Ottanio, colore distintivo e\u00a0di\u00a0forte personalit\u00e0\u00a0<\/strong>che ha sempre\u00a0incantato il\u00a0mondo del\u00a0design e della comunicazione.<\/p>\n<p><span class=\"mc-toc-title\">Se la storia della Scaffsystem ha origine oltre 60 anni a Ostuni come officina di arredamenti in acciaio per poi prendere negli anni dimensioni industriali e un Know how tale da diventare azienda leader nella produzione di soluzioni in acciaio per il mondo della logistica e dell\u2019architettura, la comunicazione negli anni ha sa\u00e8uto raccontare \u00a0puntualmente questa evoluzione fino a oggi, in cui il gruppo Scaffsystem si appresta a presentare stimolanti novit\u00e0 e sfide.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un anno di grandi e importanti progetti per la Scaffsystem che ha deciso di esprimersi con\u00a0una nuova\u00a0identit\u00e0 visiva, capace di riflettere il posizionamento e\u00a0l&#8217;evoluzione dell&#8217;azienda. Il restyling, a cura di Anna D\u2019Al\u00f2,\u00a0ha voluto mantenere l\u2019impronta e le radici del\u00a0marchio, riconfermando la\u00a0sua\u00a0solidit\u00e0 e il\u00a0suo carattere istituzionale sul mercato,\u00a0e allo stesso tempo ha dato forma a uno\u00a0stile<\/p>\n","protected":false},"author":2,"featured_media":7619,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[152],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Rebranding e visione | Scaffsystem<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.scaffsystem.it\/rebranding-e-visione\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rebranding e visione | Scaffsystem\" \/>\n<meta property=\"og:description\" content=\"Un anno di grandi e importanti progetti per la Scaffsystem che ha deciso di esprimersi con\u00a0una nuova\u00a0identit\u00e0 visiva, capace di riflettere il posizionamento e\u00a0l&#8217;evoluzione dell&#8217;azienda. Il restyling, a cura di Anna D\u2019Al\u00f2,\u00a0ha voluto mantenere l\u2019impronta e le radici del\u00a0marchio, riconfermando la\u00a0sua\u00a0solidit\u00e0 e il\u00a0suo carattere istituzionale sul mercato,\u00a0e allo stesso tempo ha dato forma a uno\u00a0stile\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.scaffsystem.it\/rebranding-e-visione\/\" \/>\n<meta property=\"og:site_name\" content=\"Scaffsystem\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ScaffSystem\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-07-27T13:56:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-07-27T13:57:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.scaffsystem.it\/wp-content\/uploads\/2020\/07\/logo_SCAFFSYSTEM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2000\" \/>\n\t<meta property=\"og:image:height\" content=\"2000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Scaffsystem\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Scaffsystem\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.scaffsystem.it\/rebranding-e-visione\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.scaffsystem.it\/rebranding-e-visione\/\"},\"author\":{\"name\":\"Scaffsystem\",\"@id\":\"https:\/\/www.scaffsystem.it\/#\/schema\/person\/52394ce47dbd729a7dbf819357461ebe\"},\"headline\":\"Rebranding e visione\",\"datePublished\":\"2020-07-27T13:56:26+00:00\",\"dateModified\":\"2020-07-27T13:57:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.scaffsystem.it\/rebranding-e-visione\/\"},\"wordCount\":223,\"publisher\":{\"@id\":\"https:\/\/www.scaffsystem.it\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.scaffsystem.it\/rebranding-e-visione\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.scaffsystem.it\/wp-content\/uploads\/2020\/07\/logo_SCAFFSYSTEM.png\",\"keywords\":[\"soppalchi industriali\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.scaffsystem.it\/rebranding-e-visione\/\",\"url\":\"https:\/\/www.scaffsystem.it\/rebranding-e-visione\/\",\"name\":\"Rebranding e visione | Scaffsystem\",\"isPartOf\":{\"@id\":\"https:\/\/www.scaffsystem.it\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.scaffsystem.it\/rebranding-e-visione\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.scaffsystem.it\/rebranding-e-visione\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.scaffsystem.it\/wp-content\/uploads\/2020\/07\/logo_SCAFFSYSTEM.png\",\"datePublished\":\"2020-07-27T13:56:26+00:00\",\"dateModified\":\"2020-07-27T13:57:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.scaffsystem.it\/rebranding-e-visione\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.scaffsystem.it\/rebranding-e-visione\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.scaffsystem.it\/rebranding-e-visione\/#primaryimage\",\"url\":\"https:\/\/www.scaffsystem.it\/wp-content\/uploads\/2020\/07\/logo_SCAFFSYSTEM.png\",\"contentUrl\":\"https:\/\/www.scaffsystem.it\/wp-content\/uploads\/2020\/07\/logo_SCAFFSYSTEM.png\",\"width\":2000,\"height\":2000},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.scaffsystem.it\/rebranding-e-visione\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.scaffsystem.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Rebranding e visione\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.scaffsystem.it\/#website\",\"url\":\"https:\/\/www.scaffsystem.it\/\",\"name\":\"Scaffsystem\",\"description\":\"Soluzioni strutturali per la logistica e l\u2019architettura\",\"publisher\":{\"@id\":\"https:\/\/www.scaffsystem.it\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.scaffsystem.it\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.scaffsystem.it\/#organization\",\"name\":\"Scaffsystem S.r.l.\",\"url\":\"https:\/\/www.scaffsystem.it\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.scaffsystem.it\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.scaffsystem.it\/wp-content\/uploads\/2017\/10\/logo_scaffsystem.png\",\"contentUrl\":\"https:\/\/www.scaffsystem.it\/wp-content\/uploads\/2017\/10\/logo_scaffsystem.png\",\"width\":245,\"height\":100,\"caption\":\"Scaffsystem S.r.l.\"},\"image\":{\"@id\":\"https:\/\/www.scaffsystem.it\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/ScaffSystem\/\",\"https:\/\/www.instagram.com\/explore\/tags\/scaffsystem\",\"https:\/\/www.linkedin.com\/company\/1032997\/\",\"https:\/\/www.youtube.com\/user\/Scaffsystem\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.scaffsystem.it\/#\/schema\/person\/52394ce47dbd729a7dbf819357461ebe\",\"name\":\"Scaffsystem\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.scaffsystem.it\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1a7a74a91675cccd6aee13c61e40ff42?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1a7a74a91675cccd6aee13c61e40ff42?s=96&d=mm&r=g\",\"caption\":\"Scaffsystem\"},\"url\":\"https:\/\/www.scaffsystem.it\/en\/author\/scaffsystem\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Rebranding e visione | Scaffsystem","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.scaffsystem.it\/rebranding-e-visione\/","og_locale":"en_US","og_type":"article","og_title":"Rebranding e visione | Scaffsystem","og_description":"Un anno di grandi e importanti progetti per la Scaffsystem che ha deciso di esprimersi con\u00a0una nuova\u00a0identit\u00e0 visiva, capace di riflettere il posizionamento e\u00a0l&#8217;evoluzione dell&#8217;azienda. Il restyling, a cura di Anna D\u2019Al\u00f2,\u00a0ha voluto mantenere l\u2019impronta e le radici del\u00a0marchio, riconfermando la\u00a0sua\u00a0solidit\u00e0 e il\u00a0suo carattere istituzionale sul mercato,\u00a0e allo stesso tempo ha dato forma a uno\u00a0stile","og_url":"https:\/\/www.scaffsystem.it\/rebranding-e-visione\/","og_site_name":"Scaffsystem","article_publisher":"https:\/\/www.facebook.com\/ScaffSystem\/","article_published_time":"2020-07-27T13:56:26+00:00","article_modified_time":"2020-07-27T13:57:06+00:00","og_image":[{"width":2000,"height":2000,"url":"https:\/\/www.scaffsystem.it\/wp-content\/uploads\/2020\/07\/logo_SCAFFSYSTEM.png","type":"image\/png"}],"author":"Scaffsystem","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Scaffsystem","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.scaffsystem.it\/rebranding-e-visione\/#article","isPartOf":{"@id":"https:\/\/www.scaffsystem.it\/rebranding-e-visione\/"},"author":{"name":"Scaffsystem","@id":"https:\/\/www.scaffsystem.it\/#\/schema\/person\/52394ce47dbd729a7dbf819357461ebe"},"headline":"Rebranding e visione","datePublished":"2020-07-27T13:56:26+00:00","dateModified":"2020-07-27T13:57:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.scaffsystem.it\/rebranding-e-visione\/"},"wordCount":223,"publisher":{"@id":"https:\/\/www.scaffsystem.it\/#organization"},"image":{"@id":"https:\/\/www.scaffsystem.it\/rebranding-e-visione\/#primaryimage"},"thumbnailUrl":"https:\/\/www.scaffsystem.it\/wp-content\/uploads\/2020\/07\/logo_SCAFFSYSTEM.png","keywords":["soppalchi industriali"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.scaffsystem.it\/rebranding-e-visione\/","url":"https:\/\/www.scaffsystem.it\/rebranding-e-visione\/","name":"Rebranding e visione | Scaffsystem","isPartOf":{"@id":"https:\/\/www.scaffsystem.it\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.scaffsystem.it\/rebranding-e-visione\/#primaryimage"},"image":{"@id":"https:\/\/www.scaffsystem.it\/rebranding-e-visione\/#primaryimage"},"thumbnailUrl":"https:\/\/www.scaffsystem.it\/wp-content\/uploads\/2020\/07\/logo_SCAFFSYSTEM.png","datePublished":"2020-07-27T13:56:26+00:00","dateModified":"2020-07-27T13:57:06+00:00","breadcrumb":{"@id":"https:\/\/www.scaffsystem.it\/rebranding-e-visione\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.scaffsystem.it\/rebranding-e-visione\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.scaffsystem.it\/rebranding-e-visione\/#primaryimage","url":"https:\/\/www.scaffsystem.it\/wp-content\/uploads\/2020\/07\/logo_SCAFFSYSTEM.png","contentUrl":"https:\/\/www.scaffsystem.it\/wp-content\/uploads\/2020\/07\/logo_SCAFFSYSTEM.png","width":2000,"height":2000},{"@type":"BreadcrumbList","@id":"https:\/\/www.scaffsystem.it\/rebranding-e-visione\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.scaffsystem.it\/en\/"},{"@type":"ListItem","position":2,"name":"Rebranding e visione"}]},{"@type":"WebSite","@id":"https:\/\/www.scaffsystem.it\/#website","url":"https:\/\/www.scaffsystem.it\/","name":"Scaffsystem","description":"Soluzioni strutturali per la logistica e l\u2019architettura","publisher":{"@id":"https:\/\/www.scaffsystem.it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.scaffsystem.it\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.scaffsystem.it\/#organization","name":"Scaffsystem S.r.l.","url":"https:\/\/www.scaffsystem.it\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.scaffsystem.it\/#\/schema\/logo\/image\/","url":"https:\/\/www.scaffsystem.it\/wp-content\/uploads\/2017\/10\/logo_scaffsystem.png","contentUrl":"https:\/\/www.scaffsystem.it\/wp-content\/uploads\/2017\/10\/logo_scaffsystem.png","width":245,"height":100,"caption":"Scaffsystem S.r.l."},"image":{"@id":"https:\/\/www.scaffsystem.it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/ScaffSystem\/","https:\/\/www.instagram.com\/explore\/tags\/scaffsystem","https:\/\/www.linkedin.com\/company\/1032997\/","https:\/\/www.youtube.com\/user\/Scaffsystem"]},{"@type":"Person","@id":"https:\/\/www.scaffsystem.it\/#\/schema\/person\/52394ce47dbd729a7dbf819357461ebe","name":"Scaffsystem","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.scaffsystem.it\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1a7a74a91675cccd6aee13c61e40ff42?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1a7a74a91675cccd6aee13c61e40ff42?s=96&d=mm&r=g","caption":"Scaffsystem"},"url":"https:\/\/www.scaffsystem.it\/en\/author\/scaffsystem\/"}]}},"_links":{"self":[{"href":"https:\/\/www.scaffsystem.it\/en\/wp-json\/wp\/v2\/posts\/7618"}],"collection":[{"href":"https:\/\/www.scaffsystem.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.scaffsystem.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.scaffsystem.it\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.scaffsystem.it\/en\/wp-json\/wp\/v2\/comments?post=7618"}],"version-history":[{"count":0,"href":"https:\/\/www.scaffsystem.it\/en\/wp-json\/wp\/v2\/posts\/7618\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.scaffsystem.it\/en\/wp-json\/wp\/v2\/media\/7619"}],"wp:attachment":[{"href":"https:\/\/www.scaffsystem.it\/en\/wp-json\/wp\/v2\/media?parent=7618"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.scaffsystem.it\/en\/wp-json\/wp\/v2\/categories?post=7618"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.scaffsystem.it\/en\/wp-json\/wp\/v2\/tags?post=7618"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}